Five Models Share Their Platinum Hair Survival Strategies
The new super flaxen hair color that's taken hold of fashion in recent months seems to have reached a crescendo at the New York shows this week, with the icy white shade showing up on runways from Rag & Bone to Opening Ceremony. From the signature arctic blonde of Sasha Luss to the extreme platinum appeal of Ashleigh Good, it's a bold statement look that requires its fair share of high maintenance upkeep.
Case in point: Backstage at Altuzarra, hairstylist Odile Gilbert took a little extra time when Luss sat down in her chair, working Kérastase Lait Cristal conditioner through her hair. "They have to use masks—at least once a week," she said of girls who have taken the platinum plunge. A blonde herself, Gilbert regularly takes her own advice. "I put [one] on this morning," she said of the company's Masque Force Architecte treatment—which, along with improving the quality and shine of the hair, serves a secondary purpose in the midst of a back-to-back show schedule. "It's just a nice feeling to do something for yourself," said Gilbert.
Here, we ask a few of New York Fashion Week's favorite faces to name their secret weapons—including a newly blonde and well-on-her-way-to-platinum Aymeline Valade.
"The base of everything is that you have a good colorist who understands your hair. I see Victoria Hunter [at New York City's Whittemore House]. Then I use a lot of Leonor Greyl Huile de Palme. I put it all over at night and then in the morning I just need to wash it out. I also use Aveda Invati—the whole system—and I take vitamins, like Viviscal, because it all comes from the inside. Every day during Fashion Week, because our hair gets ruined, I also do a Rahua hair mask mixed with the Leonor Greyl oil. I leave it on for 30 to 40 minutes. I think I'm going to go to golden next, and Victoria will help me—everyone is a blonde now!—or maybe I'll cut it short. It's time for a change, Linda Evangelista–style!"
"My one tip is that I don't brush my hair. Ever. Only when I have conditioner in it. I use Sachajuan Intensive Repair Conditioner."
"I'm using very natural stuff. I take olive oil or jojoba oil or any kind of vegetable oil. I put it on one day, and I keep it in my hair all day, and then the morning after I just [wash it out] normally. For the next three days, it's good. After those three days, I put conditioner in my hair all day long and wash it out, and then it's good for three days again. I do this routine all the time. My favorite products are by Christophe Robin, because he just does the best. It's completely natural and very rich."
"I use Redken All Soft Argan-6 oil to keep my hair moisturized—and Moroccanoil."
"If I don't need to wash it, I don't—maybe one, or two times a week. Then I put It's a 10 Miracle Leave-In Product on the ends every morning and at night. Also, when I get it touched up, I only let them color the roots so they're not adding more bleach to the dead ends. I invested in a Mason Pearson brush, and I sleep on a satin pillowcase to reduce breakage!"
By: Celia Ellenberg Article Link