Dust in the Wind

W Magazine

When Marc Jacobs enlisted the colorist Victoria Hunter to dye the wigs for his fall 2014 runway show, he sent her a pair of sunglasses, a fabric swatch, and a single press-on nail, all in the same elusive minky-brown hue—and then challenged her to match it. You might describe the color as greige, but that doesn't quite capture it; as Jacobs recognized, you have to see it to wrap your head around it. "Hair color got so literal—green, purple, pink," says Hunter, whose New York salon, Whittemore House, has a big model following. "It's fresher to make something you can't get straight out of a tube." To that end, she layered multiple dyes onto wet, bleached hair to create the aforementioned pale mink, as well as a pearly silver, a dusty ginger, a muted champagne, and a pink mauve similar to the one seen here. "It's no longer about color," she says of the deliberately washed-out palette. "It's a tonal revolution."

Hair color by Victoria Hunter for Whittemore House Salon; hair by Marki Shkreli for Leonor Greyl; makeup by Dotti for Chanel at Streeters. Model: Frances Coombe at Muse Model Management. Digital technician: Adam Leon. Photography assistants: James Brodribb, Jared Christiansen. Fashion assistant: Keesean Moore

By: Katie Becker​

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